After weeks of speculation, dodging questions, and hints being dropped, the jig is up for Michael Cera.
Skincare company CeraVe is finally setting the record straight about Cera’s involvement with the brand in a hilarious commercial starring the “Superbad” actor.
Is Michael Cera The Founder Of CeraVe?
A few weeks ago, Cera began dropping hints everywhere that his involvement with CeraVe is something bigger than anyone ever knew. From public sightings of him signing bottles in a pharmacy to handing out bottles of moisturizer on the streets of New York City, Cera has been making people wonder just what’s going on.
During an appearance on Bobbi Althoff’s “The Really Good Podcast” at the end of January, Cera hinted that he’s the founder of the giant skincare brand and the “Cera” in CeraVe is thanks to him.
“You claim you started that,” Althoff said to Cera about CeraVe, to which he responded, “I don’t claim that but if you look at my name, my name is Michael Cera. I just say look at the name.”
Cera said that other people claimed he started the brand and casually and suspiciously continued to deny that he had anything to with the recent CeraVe conspiracy.
“I like to just say I have some skin in the game and kind of leave it at that,” he continued. “I do use CeraVe. I think it’s a fine product and I think it’s very hydrating. There are essential ceramides in it and a series of nourishing lipids, and I think it’s a fine product, but that’s as far as it goes, as far as I’m willing to say.”
Althoff asked Cera how he knew all that information and he said he didn’t know why but he’s “come to know that.” He then tried to change the topic of conversation saying he would like to “talk about a wide range of other things, not just my product.”
And then Sunday during the Super Bowl, the REAL truth entered the chat!
Michael Cera’s Commercial Debuted During The Big Game
The truth about CeraVe and Cera‘s involvement was brought to the surface on Sunday when the skincare brand’s inaugural Super Bowl ad aired.
The end game – “Just to clear things up once and for all… CeraVe is developed with Dermatologists. Not Michael Cera,” the caption of the commercial reads on YouTube.
The truth is out and Cera can now stop hinting around to the fact that he founded the skincare brand. The actor’s bizarre campaign was thwarted by a boardroom of CeraVe dermatologists who reminded him that the brand was developed by dermatologists in 2005.
“From the start, CeraVe has been developed with dermatologists, it’s a foundational aspect of the brand’s DNA. We not only develop all our products with them, but we also create educational and entertaining skin health content with them that we share across all our channels,” said Melanie Vidal, CeraVe Global Brand General Manager.
“The Super Bowl presented an ideal stage to illuminate our brand’s mission through an innovative approach—a first-of-its-kind immersive campaign, inviting everyone to participate in a memorable prank-like experience. Now, for those who were unaware, it’s crystal clear: CeraVe is developed with dermatologists, and ‘cera’ stands for ‘ceramides’ —essential lipids that help to protect and restore the skin barrier.”
In addition to Cera being the center of the intriguing stunt, there were other notable people involved in the fun, including Dr. Muneeb Shah, and social media personalities Hayley Kalil, Caleb Simpson, and Althoff. The three-week campaign was executed across multiple platforms including social media, video, digital media, and influencer marketing strategy.
“Our first-ever Super Bowl spot couldn’t be limited to one moment. It needed to be an unforgettable skincare education journey,” said Tom Allison, SVP & Global Head of Professional Sales and Marketing.
“Collaborating with Michael Cera, our influencer partners and dermatologists gave us the opportunity to reinforce our brand’s legacy and differentiators while having a bit of fun along the way. Our shared name allowed for a truly authentic and playful partnership. He was the perfect protagonist in our prank – a great collaborator with our influencer partners and an even better challenger to our dermatologist allies, building up to the Big Game reveal.”